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Not Your Average SEO: 3 Advanced SEO Tactics for SMBs
If you own/manage/market for a small to mid size business then you already know the importance of good SEO on your company website. But what can you do beyond making sure you’re using SEO best...
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Social Media for Business: Getting Started with the Basics
Social media is becoming a more and more popular channel for businesses to connect with their current and potential customers. You are missing out on opportunities to increase customers, improve...
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5 Basic (and Important!) PPC Tips for Ecommerce Success
Q4 is crunch time. For retailers with online operations the competition over shoppers’ share of wallet is ferocious and the competition just a click away. If you’ve got a pay per click (PPC) program...
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5 Steps for Developing a Solid Social Media Strategy
We all know that if you have a business today, that that business should be on social media. But once you’re “on” social media, what do you do? This is where the social media strategy comes into...
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Building A Brand Platform in 3 Easy Steps
An essential starting point for any organization’s brand strategy is to clarify exactly what it stands for. The company’s key internal management team needs to nurture development of a brand based on...
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What is a Brand?
What is a brand? It seems everyone has their own definition, and I have mine. It’s sometimes easiest to say what it isn’t, especially in an area where there appears to be the most confusion, so here...
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How to Craft a Brand Story
I once went to a speech given by the then-CEO of P&G, and he said something that I knew instinctively was true, and I’ve followed his advice ever since: Every brand has a story, and it’s your...
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Consumer Research: Finding Your Customers
At Confluence Digital, our client relationships usually begin with what we call the Brand Platform process, which consists of three steps: (1) Internal Platform: in which we ensure all key...
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5 Rules for Building a Brand
Before all is said and done, and you’re about to layout a roadmap for your brand, I believe there are five rules in building a brand you should know and, hopefully, follow. I’ve listed them in order...
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Developing a Brand Communication Strategy
In its simplest terms, marketing is the communication bridge between your target audience and your brand. So once you’ve taken the critical first step and nailed down what you stand for as a brand,...
View ArticleClik here to view.
How to Craft a Brand Story
I once went to a speech given by the then-CEO of P&G, and he said something that I knew instinctively was true, and I’ve followed his advice ever since: Every brand has a story, and it’s your...
View ArticleClik here to view.
Consumer Research: Finding Your Customers
At Confluence Digital, our client relationships usually begin with what we call the Brand Platform process, which consists of three steps: (1) Internal Platform: in which we ensure all key...
View ArticleClik here to view.
5 Rules for Building a Brand
Before all is said and done, and you’re about to layout a roadmap for your brand, I believe there are five rules in building a brand you should know and, hopefully, follow. I’ve listed them in order...
View ArticleClik here to view.
Developing a Brand Communication Strategy
In its simplest terms, marketing is the communication bridge between your target audience and your brand. So once you’ve taken the critical first step and nailed down what you stand for as a brand,...
View ArticleClik here to view.
Finding the Right Agency For Your Business
Company Seeking Long Term Relationship with Talented Agency Finding “the one” is hard, especially if you’ve never worked with an agency before. And hey, maybe working with an agency isn’t for you...
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B2B Branding – Is it Different from B2C Branding?
In its simplest terms, branding is having the courage to stand for something, ensuring, of course, that the target market both wants it and, preferably, is not currently getting it. This is the basis...
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Content Marketing Guide for Better Brand Awareness
A solid content marketing approach usually includes these three general components: 1. Content Strategy 2. Content Marketing Plan 3. Content Performance Analytics Content Strategy Starting with the...
View ArticleOur 5 Favorite & FREE Google Tools for Business
There are several options that marketers should consider to leverage Google’s power to build an audience. With that in mind here are five FREE (!!!) Google tools to build your brand’s audience and...
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The Brand Activism™ Checklist
The first thing I ask when I meet a client is whether they have a brand document I can read. If they do have one, it’s usually located after a lengthy search around their office and of their computer....
View ArticleA Lesson for Luxury Brands from a Failed Bath & Beauty Company
I was once VP Marketing for a retail chain in the bath and beauty category. We started in Seattle and grew to over 300 stores nationally, with comp sales increasing as much as 60% over the previous...
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